Your elevator pitch is a concise description of your value offering or proposition. The joke about the elevator is that you can pitch it to an executive you meet in an elevator.
Each of us needs a compelling ‘elevator pitch’ for time of transformation. Our ‘hard money’ business is Critical Infrastructure Protection: Forensics, Assurance, Analytics. Our elevator pitch goes something like this: “Quality + Engineering provide peace of mind. How? We help our clients to be Proactive; Preventive; Predictive; and Preemptive.”
What’s yours?
Hard Lessons Learned: The value of an elevator pitch is that it forces you to distill your value add in a succinct sentence.