THE BRAND YOU DRIVER

Project workers are on the rise!  More companies are hiring project workers to work on specific deliverables.  Project workers can be internal employees or contractors.  In many companies, they are interchangeable.

According to Charles Handy, an organization’s middle ring is composed of portfolio or project people who have specific skills the organization needs for special projects.  Handy viewed portfolio people literally in terms of independent consultants putting different bits of work into folders which are sold to the highest bidder, much like engineers, writers, architects or journalists already do.

These folders reflect our best project accomplishments.  We’ll promote and sell our portfolios from employer to employer and from project to project.  Well in many organizations, project people are in the ascendancy as they move from job to job accumulating and applying knowledge, which translate, to higher wages.

Life Lesson Earned:  The Handy model is the major driver of the Brand You.

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