If you don’t measure it, you can’t manage it and it won’t happen.
Anonymous
Sustainability? Green technology? Carbon Emissions? These are paradigm busters.
You may be a green believer or even an evangelist. Or, you may be a heretic. It really doesn’t matter. We are in a heating global environmental and in a changing political environment. Pay attention to sustainability.
I was a green skeptic until I saw first hand major environmental changes occurring over a few years. I fish for salmon on the Columbia River in Oregon. Beautiful and pristine environment. The problem is that over the last 20 years, salmon fishing has changed. Fewer fish. Smaller fish. Not good.
I’ve also been a disbeliever in carbon emissions? As an engineer, I thought that we were going through a macro weather cycle from warm to cold. It now seems that the cause of global warming is irrefutable in terms of human CO2 emissions.
So, what does this have to do with your career and job? As traditional industries adapt to the changing environment, you may consider working in emerging green businesses or working in the traditional business sectors that are going green, such as automotive, plastics, chemicals, etc.
Hard Lessons Learned: In the greening of America and the world, understand the drivers to green and learn to adapt accordingly.