In the horizontal organization, hierarchal levels disappear, work is simplified, and information is universally available. Responsibility, authority, resources, information, and decision making are downloaded to the lowest organizational level. Hierarchal- functional workers evolve into process owners. Self-managed process or project teams do work simultaneously or concurrently. Specifications are jointly developed so everyone is familiar with them. Processes are stabilized, documented, and capable. If there are process deficiencies, the Brand U team has the skills to solve them. When team and self managed teams work, results are stunning. The payoff in some production plants designed around self-managed, process teams is that they are more productive than conventional plants.