An important role of middle management and first level supervision was to organize people and control activities. Do this that way by this time. But, Brand U self managed teams and individuals more often are responsible for these activities.
So what does Brand U management do now? They manage relationships between processes, projects, and teams using computer power to coordinate, collaborate, and communicate. Sometimes, this is called managing the organization’s ‘white spaces.’ Brand U management leverages technology to coordinate the overall direction of teams, ensure there’s alignment with the overall strategic direction, balance corporate resources, and ensure stakeholder requirements are understood and satisfied.