A critical issue with all Brand U’s is to make sense of all the change occurring all around us. Company mergers, acquisitions, global competition, downsizing, outsourcing, computers, electronic commerce, and transformations have significantly impacted our workplace. As well, social and equality issues such as affirmative action, equal opportunity, diversity, and demographic shifts have caused significant confusion.
Brand U work patterns have changed a lot this year. Some of us want to ‘go for it.’ Some of us want to find life/work balance. The bottom line is that we’re searching and finding what works for us at this point in our lives. I also wrote this book to make sense of the radical work changes going on around us.