The idea behind Brand U is borrowed from marketing and is pretty straightforward. Brands are a name, term, sign, symbol, designer, or a combination of these, which identify goods or services of one seller and differentiate them from competitors. Brands are also a symbol or design for goodness or quality. Brands can also be a visual specification of product integrity. Most customers don’t read the label or the list of ingredients to find what’s in a package. Customers frequently buy products based on the familiarity and trust conveyed by the brand name.
As the Brand U, you are a value-added good or service that someone buys. It may be a solution to a problem, a thing meeting a need, a profitable idea, or an effective method to do something. Once established, your Brand U and name recognition must be maintained. For example, if a product’s reputation is tarnished, the product is almost impossible to sell. Customer loyalty, maintained through trust in the Brand U product, is critical for repeat business. If a customer is satisfied with your Brand U product or service, the customer will be a repeat buyer.