Brand U Work in the Disruption Economy

Brand U Guiding Principles

Quality, value, and customer service are often integrated into the vision, mission, values, and guiding principles. Some better-known Brand U guiding principles are:

  • Nike: ‘Just do it’ and ‘I can’
  • Lockheed Martin: ‘Mission success’
  • Forbes Magazine: ‘Capitalist tool’
  • Hertz: ‘Exactly’

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