Monsanto CEO’s Tips for Brand U Change

 

  • Balance the benefits and risks of changing early and massively
  • Don’t forget to factor in the risk of standing still
  • Smart companies are the first to make their own products obsolete
  • Leadership is no longer solely the role of bosses; anyone excited about change should start leading
  • A creative workplace will reduce the number of change resisters
  • Without trust, there is too much time and effort wasted. Honest companies are more efficient. It makes good business sense.

Shapiro, Robert, “Driving Change – Too Fast,” USA Today, August 11, 1999, p. 6B.

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