When the going gets tough, time becomes our most limited resource. Time management then becomes critical to getting things done at work, finding time with our family, and balancing our lives. Brand U’s have learned they can’t be all things to all people. Brand U’s have to optimize, prioritize, and focus on what matters most. We have to balance time, monies, resources to fulfill what we want or in other words, we have to manage our work and lives as projects. Our day planners have become our daily project management tools.