As the marketplace, customers, and companies change, what communicates core values or a sense of who you are? The answer is personal branding. A personal brand tells people who you are, what you can do, and what they can count on from you. It becomes part of your character and personality.
- Brand U perceived quality: Customers know you provide value and high quality work. You’re the go-to person. You know your ‘core competencies’ and you deliver on your promises. For example, our firm has 5 core management competencies: project management; process management; supply chain management; communications management and personal change management (Brand U).
- Brand U associations: Customers associate you with signature projects. They know how you’ve built and managed your personal brand, your Brand U and can count on you for future success.