Something happens and the immediate response is they caused, forced, or did it to me. We’ve all become extraordinarily good at the blame game. Personal responsibility has disappeared and become replaced by victimization. They did it to me! In some cases this is true. But in the majority of cases, it seems a person didn’t …
Pay is also shifting to motivate and reward measurable results. A part of a paycheck may even be at risk. A clerical person may find 5% of his or her annual salary at-risk while a senior manager may find 30% or more of a salary at risk. If the company meets all its goals then …
Do happy Brand U’s make better and more profitable companies? If the answer is a demonstrable yes, then people really do matter. The Gallup survey discussed early in the chapter found there was a positive correlation between worker attitudes and a company’s financial results. The survey found that four attitudes correlate to higher profits: 1. …
To be happy, to be authentic, to be honest, to be of service.
Practice what you preach. Plautus, Roman Playwright
While the hierarchal business organization still predominates, it’s also changing. Now, the hierarchal model is flatter and amorphous in Brand U organizations. Innovative organizational models are often based on interlocking groups, virtual partnerships, strategic alliances, and matrix organizations.
“Peter F Drucker, … has a new message for traditional corporate executives: Find another line of work.”[i] Tough message from the father of modern management. He goes on: “The unique 20th Century creation, the corporation, is not going to survive in the 21st Century.” Where will the best and brightest put their creative energies? Knowledge …
“Among some types of Information Technology professionals – who are very much in demand these days – the generally accepted turnover rate hovers around 50 percent. This means the average worker switches jobs every six months, essentially on a project-by-project basis” according to a recent New York Times article.[i] [i] Schwartz, “Career Sites Gain Rapidly, …
What’s his rationale for this risky move? “There are two kinds of people – the ones who went to Woodstock and the ones who wish they did. I definitely want to be one of the people who was there,” said one person moving to an Internet start-up.[i] [i] Lyons, Daniel, “Woodstock and the Web,” Forbes, …
Great! But, what are you going to do about it. What are your next steps? Nike’s logos say it all: ‘Just Do It’ or ‘I can’. What type of worker are you going to be? You can be a ‘fulfillment seeker,’ ‘risk taker,’ ‘high achiever,’ ‘clock puncher,’ ladder climber,’ or ‘paycheck cashier.’ The Brand U …