Practices

Make Your Numbers

Even senior managers are confused on how to make their numbers, their financial targets, because of marketplace changes, customer concerns, and organizational transformations. Traditionally, senior management, at the vice presidential or business unit level, would operate autonomously but now must collaborate and operate as part of a team. Brand U CEOs have discovered that the …

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Jesus as Leader

Jesus is great for business? What a counterintuitive idea? Many people are saying the life and teachings of Jesus are filled with wisdom and applicable to the business world. Brand U management principles found in Jesus’ life include: Choose your own associates Pull out all stops to fill a key spot Teach Praise publicly those …

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Situational or Transcendental Leadership

Some say Brand U leadership is more transcendental than situational. The argument goes something like this. When change is constant, customers must be pleased and organizational transformations become common place. Charismatic and value based leadership can inspire people to accept change, consistently operate above expectations and to push the boundaries of past performance. We’re finding …

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In Search of ‘Wow’

Every company’s goal is to encourage Brand U’s to ‘wow’ external customers. Suppliers are encouraged to work closely with manufacturers. Instead of looking to Marketing or Sales as the focus of all customer activities and opportunities, there are now multiple points of customer contact and support. In one company, production people communicate directly with customers …

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Peter Drucker’s Career Tips

“Successful careers are not planned. They develop when people are prepared for opportunities because they know their strengths, their method of work, and their values. Knowing where one belongs can transform an ordinary person – hard-working and competent but otherwise mediocre – into an outstanding performer.”[i] [i] Drucker, Peter, “Managing Oneself,” Harvard Business Review, March-April, …

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Multi-tasking

How close are we connected and being driven by technology? We’re all now multi-tasking. Multitasking is a computer term referring to a computer that can run different programs simultaneously. But, that’s what we are doing at work and in our leisure time. “Inundated with more information than ever before and – perhaps perversely – prone …

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Adios Siestas

“With Spain under pressure to conform to the shorter lunch break habits in most of the 14 other countries in the European Union, its traditional workday – with its three-hour siesta break to eat and sleep – is disappearing.” Why? The siesta is a big issue in Spain because the midday snooze is another example of …

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