In Against the Gods: The Remarkable Story of Risk, the author says the mastery of risk is the foundation of modern life and is what divides modern from ancient times. Pretty heady stuff! By consciously or unconsciously calculating probabilities, Brand U’s make intelligent decisions and take control of their lives. We don’t make a conscious …
You receive an email. You click on it to retrieve the message. The computer screen shows numbers, charts, and files disappearing from the screen. The next message says your hard drive is slowly erasing. A crash is imminent. You panic. You haven’t backed up your files in months. What to do? Pound the keys, …
Quality is the real and perceived Brand U value in a product or service that we provide a customer. Hutchins, Greg Quality is achieving or reaching for the highest standard as against being satisfied with the sloppy or fraudulent. Tuchman, B. W., “The Decline of Quality,” New York Times Magazine, November 2, 1980, p. 38. …
In real estate, it’s all about location … location … location. In life and in work, it’s all about timing …timing…timing. It’s about choices – how Brand U’s use their limited time, resources, and monies. Brand U’s can’t be all things to all people. More work gurus say: it’s all about focusing on what matters, …
Fast Company, the innovative business magazine, says to win in business a company has to work smarter not harder. If you’ve been reading this book from the beginning, you’re familiar with the competitiveness mantra. The logic goes like this. If a company wants to win at business, it needs the best Brand U’s. To get …
Practices: A habitual or customary action or act; the business of a professional person.[i] What makes a successful Brand U? Great Brand U practices! Steve McConnell, the author of the excellent Rapid Development, says there are “10 to 1 differences in productivity between companies within the same industries.”[ii] Why? Because Brand U’s know how to …
Knowing Critical Practices Can Make you 10X More Productive Read More »
Is your work a calling and are you in the ‘flow’ at work? Are you happy with or in your work, career, or job? What excites you about work? How do you measure success? Where do you find value in your work? Do you have a personal vision/mission statement? What is it? Is your life, …
‘If you don’t know where you’re going, no path will take you there,’ goes the saying. Brand U credos, principles, and values establish the guidelines for expected and accepted behavior. A company’s vision, mission, and principles are often distilled and communicated in a credo. A credo is the written distillation of a company’s culture and …
Building values to some organizations is as important as developing killer product applications or world-class core competencies. Jim Collins, the co-author of Built to Last, believes that companies “are hungry to build something of enduring character on a fundamental set of values they can be proud of.”[i] Collins and others see a revolution in how …
Are you a peak performer, workaholic, or marginal performer? What’s the difference? The spirit and commitment to their work motivate peak performers. Workaholics are motivated by fear of failure while marginal performers often end up focusing on trivial, unimportant stuff. I admit I’ve been a workaholic. I was addicted to my work. I thought I …