Practices

Al Dunlap Story

Al Dunlap, also known as ‘Chainsaw Al and Rambo in Pinstripes,’ recently authored Mean Business. Dunlap slashed 11,200 jobs at Scott Paper and reduced half of the workforce at Sunbeam. He believes the marketplace is brutal and the proper response is triage. He advises for example that if a turnaround is necessary then the company …

Al Dunlap Story Read More »

Brand U Career Rules

  Be a teacher and a coach Zigzag in a career to find new challenges Innovate and innovate again Welcome change Work for social justice Commit to lifelong learning Cope and find balance in work and life[i] [i] “What’s Fast,” Fast Company, December, 1998, p. 16.

Control the Insanity

People lately have been taking a backseat to profits. Blue chip companies, such as Sunbeam, AT&T, and Caterpillar, radically downsized when they made record profits and corporate management grabbed huge bonuses. What do you think these messages conveyed? Design the Brand U. If our employer is profitable and we’re adding value, what’s our employer’s responsibility …

Control the Insanity Read More »