Balance the benefits and risks of changing early and massively Don’t forget to factor in the risk of standing still Smart companies are the first to make their own products obsolete Leadership is no longer solely the role of bosses; anyone excited about change should start leading A creative workplace will reduce the number […]
Monsanto CEO’s Tips for Brand U Change Read More »
Brand U leadership is still a difficult topic to explain. More and more, Brand U leaders are seen as people who can guide themselves or a group to do what needs to be done as well as reach ever-higher goals. In general, these are normal people who possess high energy, are committed to a cause,
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Some work pundits even suggest that traditional managers don’t add value, are too often redundant, and are organizational dinosaurs. Richard Koch and Ian Godden in Managing Without Management suggest that management as it exists today can’t be salvaged by the ‘flavor of the month’ fads and may disappear entirely early in this century. Sounds far
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“Peter F Drucker, … has a new message for traditional corporate executives: Find another line of work.”[i] Tough message from the father of modern management. He goes on: “The unique 20th Century creation, the corporation, is not going to survive in the 21st Century.” Where will the best and brightest put their creative energies? Knowledge
Is Traditional Management Dead? Read More »
Scott Adams enjoys driving nails in the coffin of poor management. In another restatement, the Dilbert Principle states “…the most effective workers are systematically moved to the place where they can do the least damage: Management.” Can you imagine how a supervisor or manager feels when most of his or her organization’s cube-heads and Brand
Leadership is the capability to translate vision into reality. Warren Bennis, Professor
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Customers. Customers provide monies and cashflow to maintain and grow the business. Customers expect price competitive, environmentally safe, aesthetically pleasing products and services that are delivered just in time and in a courteous manner. Suppliers. Suppliers provide technically advanced, safe, aesthetically pleasing products and services that are delivered just in time to the right location.
Common Stakeholders Read More »
It all starts with a customer or stakeholder. A company’s or a Brand U’s primary goal is to identify, satisfy, and please customers. The customer may be internal or external to the organization. In today’s complex business environment, the final customer may be the most important constituency in a group of stakeholders. Who are an
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The customer comes first, employees second, and stockholders third. Elliot Sclar, Business person
People: Persons with regard to their residence, class, profession or group. Jost, David, Ed., The American Heritage College Dictionary, 3rd Edition, Houghton Mifflin, 1993.