Author name: margaux

Brand U’s vs. Freelancers

Context: Harriet Rubin’s Soloist (Brand U’s) vs. Freelancers[i] Soloists                                                         Freelancers  Work to experiment on their craft                   Work to pay the bills Take on daring clients                                         Solicit safe clients Risk working in …

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Change – The New Normal

Marketplace change. Relentless competition. Offshore and US companies ferociously pursuing customers, marketshare, and margins. Competitive edge provided by low cost, process management, project management, and technology. Work change. Fundamentally changing work. Shift from ‘what’ was being done to ‘how’ work can best be maximized using people, processes, projects, and best practices.[i] Workplace change. Little job …

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Making Sense of Change

A critical issue with all Brand U’s is to make sense of all the change occurring all around us. Company mergers, acquisitions, global competition, downsizing, outsourcing, computers, electronic commerce, and transformations have significantly impacted our workplace. As well, social and equality issues such as affirmative action, equal opportunity, diversity, and demographic shifts have caused significant …

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Fundamental Unit of Work

A recent article in Harvard Business Review, the bible of corporate business, legitimized the Brand U: “The fundamental unit of such an economy is not the corporation but the individual. Tasks aren’t assigned and controlled through a stable chain of management but rather are carried out autonomously by independent contractors. These electronically connected freelancers – …

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New Work Rules

“As America pauses for Labor Day, more people have jobs than ever before and the unemployment rate is close to its lowest level in a generation. At the same time, people are less likely to keep their jobs for long periods and the level of layoffs is considerably higher than it was in earlier economic …

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