Author name: margaux

Pickle Wars

Pickle wars? There’s no such thing. Well, guess again! In all products and services, there is death-defying competition and innovation. Companies bet the company on a new product or service. And, these services have to be launched faster and better than your competitors. This is also happening in pickles. Vlasic Foods recently developed a three-inch […]

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Risk Taking

What risks do Brand U’s face? Common business risks include shifting paradigms, changing demographics, intense competition, increased customer expectations, baffling technology, globalization, and changing stakeholder expectations. Organizational risks include diverse workforce, changing worker expectations, new rules and regulations, and cost/quality/delivery/technology confusion. Brand U risks involve work/family balance, increased work, increased stakeholder expectations, more work-less time,

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Eight Rules of Genius

Geniuses look at problems at all angles. Geniuses make their thoughts visible through diagrams, graphs, etc. Geniuses produce lots of good but also bad ideas. Geniuses combine and recombine ideas, images, and thoughts. Geniuses force unconnected relationships to see things others miss. Geniuses think in opposites or can accept ambiguities, ambivalence, or incompatible ideas. Geniuses

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