Author name: margaux

Seven Key Management Practices

What are the critical success practices that make Brand U successful? Chances are your productivity is based on how you manage customer, time, quality, communications, risk, technology, and performance commitments. The seven Brand U practices that ensure our sanity and survival in today’s turbulent workplace seem to be: Customer management. The customer is the beginning …

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Perils of Sharing Knowledge

The cult of disposability during the reengineering craze changed the work landscape for good. Loyalty is sometimes hard to find. Here’s the rub. Knowledge management needs cooperative workers to share their knowledge. The question for the Brand U organization: ‘Is how do we gather, organize, refine, and commercialize our knowledge?’ The personal Brand U question …

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What’s a Process?

Processes: A series of actions, changes, or functions bringing about a result.[i] Markets move to the most efficient processes. And, organizations move to the most effective processes. The difference? Market efficiency means moving to supply/demand processes where things can be done more quickly and at least cost. Organizational effectiveness means developing the ‘right’ internal processes …

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