Author name: margaux

Common Stakeholders

Customers. Customers provide monies and cashflow to maintain and grow the business. Customers expect price competitive, environmentally safe, aesthetically pleasing products and services that are delivered just in time and in a courteous manner. Suppliers. Suppliers provide technically advanced, safe, aesthetically pleasing products and services that are delivered just in time to the right location. …

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Stakeholder Importance

It all starts with a customer or stakeholder. A company’s or a Brand U’s primary goal is to identify, satisfy, and please customers. The customer may be internal or external to the organization. In today’s complex business environment, the final customer may be the most important constituency in a group of stakeholders. Who are an …

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Who Are People?

People: Persons with regard to their residence, class, profession or group. Jost, David, Ed., The American Heritage College Dictionary, 3rd Edition, Houghton Mifflin, 1993.

Pressure at Work

The most talented and hard working people are unlikely to go to firms that Jeffrey Pfeffer, a professor at Stanford dubs, ‘toxic workplaces.’[i] Up to ten years ago, the male was the breadwinner and the spouse was the child rearer. Now, almost half of US households have dual incomes. More child rearing is split between …

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The Dilbert Future

Scott Adams, the creator of Dilbert, predicted recently that “in the future, the balance of employment power will change. We’ll witness the revenge of the downsized.”[i] Well, guess what? In today’s hi-tech companies, it’s not unusual to find 30 or 40% of the employees are high paid temps or contractors – Brand U’s. And, compensation …

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Tech Professional Work

“Among some types of Information Technology professionals – who are very much in demand these days – the generally accepted turnover rate hovers around 50 percent. This means the average worker switches jobs every six months, essentially on a project-by-project basis” according to a recent New York Times article.[i] [i] Schwartz, “Career Sites Gain Rapidly, …

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Brand U Trends

  Government will get out of the way. E-business outlays will boom. Bio-tech will arrive. Net connections will get faster. Bricks and mortar will bounce back. Gadgets will get even cooler. Boomers will hit the road.“The Next Big Things,” Fortune Magazine, December 20, 1999, pp.86-100.