Examples of successful Brand U teams are often found in sports and music. For example, a winning football team is an assemblage of Brand U, each of whom has a specific function. Some players may be superstars. However, the winning football team usually has everyone subordinating personal glory to team success.
The coach shapes team performance. The coach takes individual abilities and blends them with other Brand U talents. If there are performance holes, the coach will correct, suggest, reinforce or do what’s necessary to assist Brand U’s excel within the structure of the team.