Managing, organizing, and commercializing knowledge is the hot area of competitiveness. Land, labor, capital, and bricks/mortar were considered the economic ingredients for creating wealth. In our digital world, Brand U ideas and knowledge dominate the value adding product design, process improvement, and project completion mix.
Knowledge work includes every organizational activity from machine maintenance, customer support, legal services, accounting, sales, marketing, distribution, and other organizational activities. Valuable outcomes or deliverables include patents, trademarks, processes, procedures, formulas, best practices, market forecasts, systems, or people.