Think about the numbers in your life. Your PIN number, bank statements, bills, credit cards numbers, telephone numbers, frequent flier miles, and the list goes on. If you’re in doubt that you may become a number, check your business card and look at the numbers, your cell phone, home phone, business phone, fax phone, email, and others. Everything in today’s life is a number that becomes a digital number, a series of 0s and 1s in the computer.
The microchip is the most important invention of the 20th century and the driver of the Brand U phenomenon. Microchips have invaded almost every part of our lives from TVs, cell phones, coffee makers, clock radios, smart cards, calculators, and automobiles. They track all of our life’s activities.[i]
[i] Schlender, Brent, “One Digital Day,” Fortune Magazine, June 8, 1998, p. 84-86.