Quality is the real and perceived Brand U value in a product or service that we provide a customer.
Hutchins, Greg
Quality is achieving or reaching for the highest standard as against being satisfied with the sloppy or fraudulent.
Tuchman, B. W., “The Decline of Quality,” New York Times Magazine, November 2, 1980, p. 38.
Quality is commitment made real. It is not perfection. But rather, the dedication to perfection.
Copy in advertisement for Shearson Lehman Brothers, Wall Street Journal, November, 1987, p. 26.
To practice quality control is to develop, design, produce, and service a quality product, which is most economical, most useful, and always satisfactory to the consumer.
Ishikawa, K. What is Total Quality Control?, Englewood Cliffs, NJ: Prentice Hall, 1985, p. 44.
Quality is fitness for use.
Juran, J.ed. Quality Control Handbook, NY: McGraw-Hill, 1979, p. 2-2.
Quality means conformance to requirements.
Crosby, P., Quality is Free, NY: New American Library, 1979, p. 15.