Practices: A habitual or customary action or act; the business of a professional person.[i]
What makes a successful Brand U? Great Brand U practices! Steve McConnell, the author of the excellent Rapid Development, says there are “10 to 1 differences in productivity between companies within the same industries.”[ii] Why? Because Brand U’s know how to develop and manage critical practicres.
i] Jost, David, Ed., The American Heritage College Dictionary, 3rd Edition, Houghton Mifflin, 1993.
McConnell, Steve, Rapid Development, Microsoft Press, 1996, p. xiii.