The essence of leadership is a burning Brand U question to many that believe that we’ve become a nation of command/control managers instead of a nation of Brand U leaders. Mort Meyerson, the President of Perot Systems, said: “the essence of leadership today is to make sure that the organization knows itself. There are certain durable principles that underlie an organization. The leader should embody those values. They’re fundamental. But they have nothing to do with business strategy, tactics, or market share. They have to do with human relationships and the obligation of the organization to the individual member and to its customers.”[i]
[i] Meyerson, Mort, “Everything I Thought I Knew about Leadership is Wrong,” Fast Company, The Greatest Hits, Volume 1, p. 10.