What is your Brand You equity? Never heard the concept before? The Brand You equity consists of all your personal attributes, ethics, reputation, and professional associations around your work, career, and job.
Think how companies use brands to differentiate themselves from their competition. How do you use your reputation or name to enhance your business? What does your name evoke in terms of accomplishments, abilities, trust, or contacts? Does your reputation confer trust? Do people ask you to be part of a special project team? Do customers purchase your services based on your reputation and do they pay a premium for this assurance. What do you consistently deliver to your friends, family, customers, and stakeholders? When people come to you, what do they want? What are they looking for?
What is in it for you to enhance your Brand You equity?
- Create greater loyalty.
- Less vulnerability to outsourcing.
- Create more opportunities as customer seek your ideas, enthusiasm, and skills.
- Earn more money than your competitors do.
- Create a higher perceived value add to customer and to employers because of your carefully crafted and nurtured Brand You.
- Manage high visibility and high potential projects.
- Increase your likeability and choices in life.
Life Lesson Earned: What are your demonstrable stories and value add? How is your brand equity demonstrated?