A paradigm shift is a sudden and dramatic change in game rules. Paradigm shifts can be monumental or small. Usually, small shifts serve as a precursor to larger changes. What was right before may now be wrong. What was the pathway to success may no longer be the case. Law may now expressly forbid what was acceptable as workplace behavior five years ago. These shifts are difficult for people who were hired, taught, recognized, promoted, and reinforced for a set of behaviors and activities that are now either unacceptable or have radically changed.
A paradigm shift was thought to occur in select areas or functions once in a lifetime. Now, change is so dramatic it has become the norm instead of the rare occurrence. It’s happening in business, regulations, professions, and technology. One way to control change is to create a life and manage the career that reflects our needs, desires, and abilities as a Brand U. Brand U’s figure it’s better to be in control than be controlled by circumstances beyond their control.