What competitive or business challenges does your company face? Again, your company may be your employer or you. These may include change in the customer base, loss of revenue, thin profit margins, limited resources, or increased competition. These challenges are the opportunities or the stimuli for updating your career, finding new customers, developing new lines of business, or developing new sources of revenue. Remember, change through paradigm shifts, create new opportunities, new demands, new customers which can be exploited with new services or products.