Fortune Magazine’s Brand U Survival Guide

 

  • Each person must take full responsibility for his or her career.
  • The old career path no longer exists.
  • Workers will be rewarded for knowledge and adaptability.
  • Teamwork will replace hierarchy as the dominant organizational form.
  • Workers who flourish in the new environment will be so prized by employers that companies will go out of their way to build new corporate loyalty.
  • It pays to offer learning opportunities to workers.
  • Corporate values will become central to leadership.
  • Age is an increasingly important factor in defining the opportunities and challenges workers will face.Sherman, Stratford, “A Brave New Darwinian Workplace,” Fortune Magazine, January 25, 1993, pp. 50-56.

Leave a Comment

Your email address will not be published. Required fields are marked *