In a projectized organization, Brand U work is organized into project teams that form and disband when work is finished. Each Brand U evolves into a self-managed, project professional responsible for getting work done on time, on budget while satisfying stakeholders. Often there are no permanent job titles or permanent job assignments. There are few bosses and job titles. Brand U teams and individuals self manage their work.
This work environment is not for everyone. The atmosphere is intense with tight deadlines. The flat hierarchy places a premium on Brand U people with ideas who can implement and commercialize them. Status and salary are earned and based on real value added contributions.