Know your unique value and abilities. Then price your services accordingly. I differentiate consultants into 4 Brand U categories: 1. how; 2. what; 3. why; and 4. who consultants. How consultants ($100/hr) know how to do something right. What consultants ($200/hr) know what to do right? Why consultants ($300/hr) can distill why the right things must be done. Who consultants ($400/hr ++) know who pays for doing the right things right.