How do you create your personal and recognizable Brand U? It’s a matter of creating your personal buzz and interest. This may mean managing signature projects, writing best selling books, or simply talking at professional meetings. With the Web and Internet, it’s easier than ever to create personal buzz. When it comes to personal branding, …
The need for new products is probably where we first see or feel a paradigm shift. Last year, fancy equipment, appliances, and computers were in. Now flexible and mobile, friendly consumer appliances are hot. Hard edged, super powerful, feature rich techno-gadgets were in last year. Today, it’s comfortable, usable, simple, and friendly technology. We’re seeing …
Share personal vision/mission List of accomplishments Show work samples List recent business seminars List your publications Write essay List what people have said of you Add online resume Show business profile. List creative accomplishments Share Brand U information Promote techno savvy Use graphic design Demonstrate core competencies
Your career or job has a lifecycle. It starts, grows, matures, and declines like any product lifecycle. The trick is to understand where you are in the lifecycle so you can shape your Brand U to fit the current marketplace needs. For example at the start of the work cycle, you learn a job, identify …
CONTEXT: Think how companies use brands to differentiate themselves from their competition. How do you use your Brand U reputation or name to enhance your business? What does your name evoke in terms of accomplishments, abilities, trust, or contacts? Does your Brand U reputation confer trust? Do people ask you to be part of a …
Time is a major reason why personal branding has become more crucial. Customers don’t have the time to comparison-shop for best values. Time has become our most precious community. So, shoppers base their purchase decisions on real and perceived value of the product brand, service brand, or your Brand U. And in much the same …
You do ‘what if’ analysis You know the up side and down side You know the upside is huge You know the down side is small You know odds are on your side You can afford to lose You understand the alternatives You can manage the process You can learn from the process You …
Become a quick change artist Commit fully to your job Speed up Accept ambiguity and uncertainty Behave like you’re in business for yourself Stay in school Hold yourself accountable for outcomes Add value See yourself as a service center Practice kaizen (continuous improvement) Be a fixer, not a finger-pointer Alter your expectations[i] [i] Pritchett, …
Why is your Brand U so important? “Because in just a few words, through one image – and ideally, by its very name – a brand conveys to consumers a strong, positive sense of a product or service, and why it is different and better than the competition’s. Most important of all, a strong image …
Rule #1: No one ever becomes very rich by saving money. Rule #2: Sometimes successful businesses have to cannibalize themselves to save themselves. Rule #3: Two routes other than radical technological change can lead to high-growth, high-rate-of-return opportunities: sociological disequilibriums and development of disequilibriums. Rule #4: Making capitalism work in a deflationary environment is much …