In a projectized organization, Brand U work is organized into project teams that form and disband when work is finished. Each Brand U evolves into a self-managed, project professional responsible for getting work done on time, on budget while satisfying stakeholders. Often there are no permanent job titles or permanent job assignments. There are few […]
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The Academy Award’s extravaganza maybe the world’s biggest party, excuse me I mean Brand U project. In a matter of speaking it’s both. In today’s celebrity and media obsessed culture, the Academy Awards and the Oscars are big business. More than 10,000 people directly work on the event that generates more than $100 million in
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According to the Handy work model, an organization’s middle ring is composed of Brand U portfolio or project people who have specific skills the organization needs for special projects. In this model, the middle ring Brand U’s have a bundle of skills that can be sold to the highest bidder, much like engineers, writers, architects
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Personal Branding = Perceived Quality plus Strategic Awareness plus Singular Distinction. David Shore formula in “Workweek,” Wall Street Journal,
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Your Brand U does not come without pain. Designing your personal brand takes time and much trial/error until you find your personal voice or calling and distill it into your personal Brand U. Think about it? Smart failure is one of the best predictors of Brand U success. It also guarantees employability in today’s economy.
As the marketplace, customers, and companies change, what communicates core values or a sense of who you are? The answer is personal branding. A personal brand tells people who you are, what you can do, and what they can count on from you. It becomes part of your character and personality. Brand U perceived quality:
Being totally objective Knowing their subject matter very well Knowing in-depth a particular industry or field Bringing lateral or creative thinking to the subject Providing confidential counsel[i] [i] Career Guide – Management Consulting, Harvard Business School Press, 1997, p. 6.
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You are your first product, so positioning yourself in the market as an individual is extremely important. Portia Isaacson, Founder Future Computing
Our employer or customer now wants to develop killer new products but needs our commitment, inspiration, and loyalty. Many Brand U’s already feel crunched having to do more with less. And, Brand U’s are now asked to commit and contribute to an organization that may have fired our best friend. There’s a point of diminishing
Boredom Anger Frustration Trouble concentrating Withdrawn Absence Sick days Alcohol/substance usage Ennui