As the marketplace, customers, and companies change, what communicates core values or a sense of who you are? The answer is personal branding or reputational equity. A personal brand tells people who you are, what you can do, and what they can count on from you. It becomes part of your character and personality. Can …
Even Harvard Business Review, the bible of corporate business, had an article that said: “The fundamental unit of such an economy is not the corporation but the individual. Tasks aren’t assigned and controlled through a stable chain of management but rather are carried out autonomously by independent contractors. These electronically connected freelancers – e-lancers – join …
When you look for a job, you are looking for something that is fading from the socioeconomic picture because it is past its evolutionary prime. William Bridges Work, careers, and jobs now shift like quicksand. The destruction of traditional jobs, the emergence of new careers, the role of new work rules, and the fundamental …
AAARRRGGGHHHHHH!…. Now, I’ve got your attention. My name is Margaux. I’m 16. I’m studying STEM (Science, Technology, Engineering, Math) subjects and interning at a tech startup – WorkingIt.com. So, what’s my problem? I’m scared of problem sets? Say what? What are Problem Sets? Problem sets are problem solving and decision making STEM based homework and …
So you don’t like your new boss? You don’t agree with the corporate values or new direction. Or most importantly, you’ve got some cool idea that you want to commercialize. You haven’t signed a non-disclosure agreement or a confidentiality agreement. So, you want to go for it. Well you can now do something about it. …
Great! But, what are you going to do about it. What are your next steps? Nike’s logos say it all: ‘Just Do It’ or ‘I can’. What type of worker are you going to be? You can be a ‘fulfillment seeker,’ ‘risk taker,’ ‘high achiever,’ ‘clock puncher,’ ladder climber,’ or ‘paycheck cashier.’ The Brand U …
Remember, there are a number of ways to develop personal competencies and be successful. It’s more than brainpower. More psychologists and others say that IQ is only one and may be the least important characteristic of success. Robert Sternberg, a Yale psychologist, believes that intelligence consists of three factors: 1. analytical skills ensure high standardized …
The organizational challenge is to communicate the right rewards to Brand U’s so they maintain and update skills that reinforce the organizational strategy. A new agreement is thus established between the Brand U organization and the Brand U worker. The Brand U organization communicates its present and future work requirements and offers Brand U’s the …
Commodity consulting goes for about $100/hour. Move up the how, what, why, and who consulting curve to offer more customer value. How consultants are skilled technicians. What consultants are skilled managers. Why consultants are skilled communicators. Who consultants are skilled leaders and politicians. Who consultants offer clients peace of mind in today’s time challenged and …
Know your unique value and abilities. Then price your services accordingly. I differentiate consultants into 4 Brand U categories: 1. how; 2. what; 3. why; and 4. who consultants. How consultants ($100/hr) know how to do something right. What consultants ($200/hr) know what to do right? Why consultants ($300/hr) can distill why the right things …