Products

ADDING VALUE

The real issue is value, not price. Robert Lindgren, Business person   Customers are demanding aesthetically pleasing, just in time, high quality, value priced products.  Examples can be found all over.  Proctor & Gamble in 1992 killed its marginal brands, cut product lines, and shaved product prices thus saving consumers about $2 billion by lowering

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INNOVATE OR BE OBLITERATED

FISH: First in.  Still Here. Anonymous   Most executives I know are frankly scared these days.  Competitive and business rules have changed too quickly.  They don’t understand their competitive landscape and its new rules.  Why?  There’s too much uncertainty and unknown risks.  They can’t forecast based on historically, stable, and straight-line assumptions. Executives need to

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