Principles

Virtualizing Work

Some companies are going to extremes to focus on core competencies by ‘virtualizing’ most or all of their business. Remember when companies made things? In the future, some companies may end up with little hard assets. Their core assets will be intellectual capital: trademarks, brands, people, inspiration, knowledge, or business model. This is already practiced …

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Stimulating Knowledge Management

Inspiring hard work, loyalty, new ideas, and creativity in downsized or transformed organizations is the most compelling challenge for companies today. The problem is that most companies are awful at collecting market and customer information and then commercializing internal knowledge. How bad? The preeminent management expert, Peter Drucker, said that “approximately 90% or more of …

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Mission Statement: Working It (First Iteration)

Many of us chose careers and work largely based on assumptions that have changed dramatically over the last several years. That’s what Working It is all about. While organizational paternalism and employee entitlement attitudes may still exist in some companies, we’re moving from organizational command-and-control to the Brand U world of self managed teams, self-directed …

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Love and Take Risks

Organizational transformations also have changed how we’re trained to work. We were trained, nurtured and rewarded for pursuing a narrow functional career such as accounting or engineering. We’re evolving into Brand U specialized generalists as more work is structured along horizontal process lines. Love risk. Risks are going to be higher for everyone. Chaos is …

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