Principles

Brand U’s Want to Work for An Organization They Believe In

Brand U’s understand that to maintain work sanity they have to understand their employer’s or customer’s values. An organizational culture can empower or kill a career. If you understand and reinforce your customer’s or employer’s culture, then there’s a much higher chance you’ll excel. If the organizational culture jangles you, then deal with it or …

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Reputation: The Only Thing That Lasts

The average American pays little attention to profitability or stock performance when evaluating a corporation. We really don’t respond to faceless corporations but to their products, reputation, and media character. It turns out that we relate to simple, gut things such as the organization’s stand on safety, environment, trust, and yes, even babies. “Reputation is …

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Resistance Signals of Change

  “We don’t have time for this stuff.” “This too shall pass.” “We have no help.” “This stuff isn’t relevant.” “I’m a short termer.” “They’re not walking the talk!” “This stuff is …” “Don’t bother me with small stuff.” “This stuff isn’t working.” “They’re acting like a cult.” “I’m a temp, so it doesn’t affect …

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Lead, Follow, or Get Out the Way

Brand U leadership often surfaces in battle where the consequences of poor judgment are fatal. But, can an extraordinary Brand U make a difference in a business organization or a team? Studies continue to indicate that leadership is often exemplified in teams and small organizations. For example, small product development teams have developed breathtaking products, …

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