It’s hard to imagine recasting Jesus Christ or Attila the Hun as management consultants. Even putting the two together in a sentence jangles. However, that is what’s being done. There are a number of best selling management books about historical and recent heroes who embodied value based leadership including Lao Tzu, Sitting Bull, and Jesus. […]
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Peter Senge, the author of the Fifth Discipline defines ‘structure’ in terms of feedback interactions and relationships within a system. Companies are not machines where an action begets a direct response. “Companies are actually living organisms, not a machine,” he says.[i] Leaders shouldn’t try to impose or drive change. Leaders should try to cultivate change.
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What’s the best leadership model? Or, is there even such a thing as a leadership model? Can it be the Marine Corps? Well, the Marine Corps is a well-respected mobile fighting unit that gets its mission done. And, some businesses are implementing its leadership model. Part of the Marine Corps leadership model is the ‘rule-of-three.’
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Brand U manager attributes include: Help others develop personal leadership skills Abandon command-and-control management. Lead by collaborating, coaching and facilitating Take responsibility for the culture and performance of your group Move from enforcing compliance with job requirements to creating relationships that inspire participation in achieving goals[i] [i] Quoted in Alter, Allan, “3M’s Leadership Journey,” Computerworld,
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Personal Brand U leadership includes: Take responsibility for understanding yourself, develop your potential, manage your career, and align what you want to achieve with your skills with where 3M is going Work effectively, cooperate, and understand the differences in perceptions, personalities, and work styles Learn to be resilient during times of change by managing your
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Brand U leadership is still a difficult topic to explain. More and more, Brand U leaders are seen as people who can guide themselves or a group to do what needs to be done as well as reach ever-higher goals. In general, these are normal people who possess high energy, are committed to a cause,
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What’s a great Brand U leader? Orit Gadiesh, the CEO of Bain & Company, defines leadership as the “continuous process of defining the guiding principles of a company – its strategic principles and core values.”[i] [i] Hewson, Roger, “New Dimensions in Leadership,” Strategy and Leadership, September/October, 1997, p. 43.
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Hire the best people Have a crystal clear direction Give people time to think Shorten the feedback loop Let people feel their impact Allow unicycles[i] [i] Emmerling, John, “Gates-ian Ideas Work in Ad Biz,” Advertising Age, September 23, 1996, p. 31.
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The concept of manager and Brand U worker is changing dramatically. A manager was usually defined in terms of superior and subordinate roles. If we’re purists, all Brand U’s are responsible for the output of his or her work. In other words, a Brand U manages a process, function, or work cell. So, what’s the
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Leadership is the capability to translate vision into reality. Warren Bennis, Professor
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