The reality is that most of us don’t understand or care about organizational visions. However, vision is one of the most important business principles, up there with core competencies, self-managed teams and the other major business truths found today. A compelling vision may be what distinguishes leadership from management. Leadership communicates a compelling reason to …
A well-crafted vision establishes an attainable benchmark; defines a path; energizes and encourages; provides meaning; is simple and readily understood; and creates a sense of urgency. For example, Disney’s vision statement, ‘The happiest place on earth’ distills its essence. The US Constitution or John Kennedy’s ‘we shall put a man on the moon’ speech inspire …
We are finding a new breed of company: the Brand U organization. Several key issues identify these companies. Core values are among an organization’s core strengths. Core values include beliefs, attitudes, principles ethics, and culture. Each reinforces the other. Core values help shape organizational principles and attitudes. These core values may mean the difference between …
Smile and laugh a lot Be optimistic Meditate or have quiet time daily Get a massage Exercise religiously Have a support circle or lots of friends Find your life/work/career flow Deal with problems Get over it
Successful Brand U organizations develop a shared vision that reflects stakeholder values. Every Brand U organization has a vision that’s distilled into a statement of where the organization, business unit, plant, department, team or even individual Brand U’s want to go. The vision statement presents a clear future with doable and probable outcomes. The vision …
Keeping promises Emotional appeal Corporate social responsibly Sustainability Products & services Workplace environment Vision & leadership Risk management Governance Financial performance
Do you work for a great Brand U organization? What makes it a great organization? If not, what do you want changed in your organization to make it great? Does management in your organization believe that people are its most important asset? Do you believe that people in your organization are its most important asset? …
Not all leadership examples are warm and fuzzy. Look at the ‘Chainsaw’ Al Dunlap, sidebars. He secured his position in business history by authoring Mean Business: How I Save Bad Companies and Make Good Companies. He prided himself on his CEO Genghis Khan-like qualities. Finding the right balance between management and Brand U leadership may …
For a while, Taylor’s scientific management was thought to provide answers to good management. In his time, Frederick Taylor was a Brand U guru. Taylor’s ideas were largely based on scientific and technological ideas of predictability, command, and control. If everything could be measured, science would provide efficient answers for designing, producing, and delivering products …
Do you think the boss of bosses in your organization doesn’t have to perform, sweat bullets, or be accountable? Well guess again. They have the ultimate Brand U challenge: Succeed or perish. Even top Brand U bosses are accountable to perform and make their numbers. Job homesteading and board cronyism are dying at the board …