Principles

Upbeat Stories

Warm, endearing stories and poems are often not part of an organizational culture. Business war stories of an individual or a team developing a hot product, working outrageous hours to please customers, or blazing new profitable markets are more often the stuff of corporate myths and legends. What’s different now is that organizations are paying …

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Vision Statements

Successful Brand U organizations develop a shared vision that reflects stakeholder values. Every Brand U organization has a vision that’s distilled into a statement of where the organization, business unit, plant, department, team or even individual Brand U’s want to go. The vision statement presents a clear future with doable and probable outcomes. The vision …

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Values and Culture

Values, culture, principles and ethics are now organizational core competencies for success. In much the same way, our individual value is our core proficiencies of life long happiness and success. Core values may include respecting individual dignity, integrity, and honesty. Core values become ingrained in the way we act and think. Values and principles then …

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