According to Tom Peters: “All white collar work is project work.”[i] The project life puts a person in the middle or outer ring of Charles Handy/Hutchins work model. Stephen Covey and other work gurus put it bluntly: “Your job description may change from day to day; in fact, your ‘job’ may be simply a series …
According to the Handy work model, an organization’s middle ring is composed of Brand U portfolio or project people who have specific skills the organization needs for special projects. In this model, the middle ring Brand U’s have a bundle of skills that can be sold to the highest bidder, much like engineers, writers, architects …
In five years’ time, all companies will be Internet companies, or they won’t be companies at all. Andy Grove, Chairman of Intel
“When you get right down to it, the real work of Silicon Valley occurs in the mind – the minds of workers sitting in their cubicles, staring at screens, pondering their challenges. That’s where innovation occurs.” Po Bronson, The Nudist on the Late Shift, NY: Random House, p. xxxiv.
A process orientation involves these interrelated factors: Structure. A core process is smooth, balanced, structured, seamless, value adding, replicable, efficient, effective, and economic. The process has a beginning and an end. It consists of a number of value-adding steps, each of which has a customer and a supplier. A process step may involve working with …
Personal Branding = Perceived Quality plus Strategic Awareness plus Singular Distinction. David Shore formula in “Workweek,” Wall Street Journal,
As the marketplace, customers, and companies change, what communicates core values or a sense of who you are? The answer is personal branding. A personal brand tells people who you are, what you can do, and what they can count on from you. It becomes part of your character and personality. Brand U perceived quality: …
You don’t buy coal, you buy heat You don’t buy a circus ticket, you buy thrills You don’t buy a paper, you buy news You don’t buy spectacles, you buy vision You don’t buy printing, you buy selling. Anonymous
Being totally objective Knowing their subject matter very well Knowing in-depth a particular industry or field Bringing lateral or creative thinking to the subject Providing confidential counsel[i] [i] Career Guide – Management Consulting, Harvard Business School Press, 1997, p. 6.
The numbers reinforce the power of innovation. The top firms usually have double the shareholder returns of their peers. Why? Innovation. And, that frightens all companies. It’s all about killer ideas these days – Brand U ideas that can change processes, projects, people, organization, organizations, industries, and ultimately society. And, these ideas come from Brand U’s.