Practices

Do It Your Way

So you’ve got a great idea and you don’t want to share it. Well find your risk sensitivity. Are you risk taking or risk averse? If you like risks, one option is go out on your own. If you have a good track record, chances are you’ll attract investment like flowers attract bees.

De-Jobbing

I’ve said this a number of times but it bears repeating. “De-jobbing makes a prospective employer much more concerned about abilities and less concerned about education and experience than the old job-based employer was” said William Bridges, the career development sage.[i] So, your life/career/job success depends on developing Brand U core competencies and then displaying …

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What’s Your Personal Value Proposition?

Know your Brand U value proposition. If you don’t, sooner than later you’ll have a career wake up call. Your abilities, career direction, or work are not aligned with your employer’s or customer’s business strategies or market requirements. You may have less authority, new boss, new position, marginal performance review, or even a job loss. …

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What Does the Market Want?

Reengineering forced companies to institutionalize the notion that organizational processes must be flexible and periodically must be transformed. Much in the same way, Brand U’s must assess their work choices and if necessary reengineer their careers. Just as any business, Brand U’s understand their present core proficiencies, understand what’s valued in the marketplace, and if …

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