What are the critical success practices that make Brand U successful? Chances are your productivity is based on how you manage customer, time, quality, communications, risk, technology, and performance commitments. The seven Brand U practices that ensure our sanity and survival in today’s turbulent workplace seem to be: Customer management. The customer is the beginning …
The cult of disposability during the reengineering craze changed the work landscape for good. Loyalty is sometimes hard to find. Here’s the rub. Knowledge management needs cooperative workers to share their knowledge. The question for the Brand U organization: ‘Is how do we gather, organize, refine, and commercialize our knowledge?’ The personal Brand U question …
More managers want to get their arms around what a company does extremely well, its core competencies. Once the company has done this, it wants Brand U’s to embrace and enhance these competencies. The thinking goes something like this. We all have valuable data, information, and knowledge. If a team does a critical job and …
David Andrusia and Rick Haskins in Brand Yourself make the case for personal branding: “Branding is such a powerful tool in selling a product that it makes perfect sense that we as individuals should brand ourselves – thereby creating a strong, positive sense of ourselves (the product) and our services that is different and better …
We have many more sources of information. This is a mixed blessing because there is much more stuff to separate, distill, and use. Information is expanding much faster than our ability to adapt to it. Work is no longer about discrete transitions and transactions. It’s about continuous transitioning. Do you ask your kids for tech …
Today’s baseline for Brand U work is teaming. So learn and practice it. The benchmark in the next two years will be virtual and projectized teaming. As communications become transparent and seamless, virtual work, such as telecommuting or virtual teaming have become more practical. Work becomes something that’s done as opposed to somewhere we go. …
As business and life become more complex, companies are losing their ability to keep up by following their present practices. This delta, the growing distance between the complexity of business practices and present practices, is the zone where Brand U’s excel. This zone is where the organizational pain is highest and is where Brand U’s …
Smile and laugh a lot Be optimistic Meditate or have quiet time daily Get a massage Exercise religiously Have a support circle or lots of friends Find your life/work/career flow Deal with problems Get over it
The virtual team is a project team of Brand U’s that delivers products or services to customers with the external appearance of a single company. A core group usually originates the idea and pulls resources together to actualize the idea. Examples of virtual organizations include special project teams, telecommuting teams, supplier partnerships, global consulting organizations, …
The traditional work ethic implied work was static. A person went to the same place to work each day, had the same duties, had the same boss, and had the same customers. The Brand U workplace can be at home or in an automobile. Duties change depending on customer requirements of the moment. Brand U …