Practices

Standing Still Means Moving Backwards

Lifelong learning has become a reality for all Brand U’s. A recent study at Washington State University concluded that regardless of age, income, race, and ethnicity, the great majority of us want to continue our education and training throughout our lives. Eighty-one percent of the Brand U’s believed that additional training is critical for their …

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How Brand U’s Develop Personal Competencies

  Thoroughly review your company’s competencies and learn how much support they have from top management Determine your own competency ‘career path’ in the company Do a ‘reality test’ on yourself Seek others’ perspective on your efforts Seek your boss’s support for your career development efforts Determine the best way to acquire new skills[i] [i] …

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Stimulating Knowledge Management

Inspiring hard work, loyalty, new ideas, and creativity in downsized or transformed organizations is the most compelling challenge for companies today. The problem is that most companies are awful at collecting market and customer information and then commercializing internal knowledge. How bad? The preeminent management expert, Peter Drucker, said that “approximately 90% or more of …

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Learning is the Only Sustainable Advantage

Arie de Geus, a management strategist, once said “the ability to learn faster than your competitors may be the only sustainable competitive advantage.” Companies and Brand U individuals know this. Information and knowledge add value. Knowledge allows the smartest organization to deliver products and services faster and better than its competitors. Applied knowledge and learning …

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Power of Knowledge Work

Managing, organizing, and commercializing knowledge is the hot area of competitiveness. Land, labor, capital, and bricks/mortar were considered the economic ingredients for creating wealth. In our digital world, Brand U ideas and knowledge dominate the value adding product design, process improvement, and project completion mix. Knowledge work includes every organizational activity from machine maintenance, customer …

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Why is Brand U Project Work Hot!

Customers want more, faster, cheaper, and better Product life cycles are halved and shrinking further Brand U’s relish challenge People must do more, faster, with less Cross functional virtual project teams do more work Work is core-processed or projectized Project manager replaces middle manager Work is chunked into projects and sub-projects Pay is great