People

Happy Brand U’s

Do happy Brand U’s make better and more profitable companies? If the answer is a demonstrable yes, then people really do matter. The Gallup survey discussed early in the chapter found there was a positive correlation between worker attitudes and a company’s financial results. The survey found that four attitudes correlate to higher profits: 1. …

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Upbeat Stories

Warm, endearing stories and poems are often not part of an organizational culture. Business war stories of an individual or a team developing a hot product, working outrageous hours to please customers, or blazing new profitable markets are more often the stuff of corporate myths and legends. What’s different now is that organizations are paying …

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Brand U Leadership Redux

  Lead the cultural change or transformation Make a case for cultural change Use organizational design as part of the business strategy Ensure the successful change effort is collaboratively, systemically, and competently managed Promote a continuous learning and adaptation environment Are keepers of the organizational vision.[i] [i] Sherwood, John J; Hoylman, Florence M, “The Total …

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Organizations Are Run by Rules

There’s a misconception the only way to create a virtual organization is to provide workers a laptop, e-mail, and instructions while corporate offices are sublet or disappear. Wrong! Organizations run on a set of rules, principles, and practices. Businesses and organizations are based on a culture, face-to-face contacts, synergies, and shared goals that can’t be …

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