Brand U leadership often surfaces in battle where the consequences of poor judgment are fatal. But, can an extraordinary Brand U make a difference in a business organization or a team? Studies continue to indicate that leadership is often exemplified in teams and small organizations. For example, small product development teams have developed breathtaking products, …
Brand U leaders seem to be self-selecting. A person sees an unfulfilled opportunity, need, or requirement. Nature, organizations, and the marketplace hate a vacuum. Someone will fill it. This someone is often a Brand U leader. So, Brand U leadership is more often seen as a personal issue – a desire to commit, inspire, share, …
Why don’t Brand U’s want to go into management? Management not too many years ago was everyone’s dream? The perks, responsibilities, authority, power, and money were the heralded benefits of management. The problem is that management is not what it’s cut out to be. In many cases, its challenges outweigh its benefits. Many of us …
Not all leadership examples are warm and fuzzy. Look at the ‘Chainsaw’ Al Dunlap, sidebars. He secured his position in business history by authoring Mean Business: How I Save Bad Companies and Make Good Companies. He prided himself on his CEO Genghis Khan-like qualities. Finding the right balance between management and Brand U leadership may …
For a while, Taylor’s scientific management was thought to provide answers to good management. In his time, Frederick Taylor was a Brand U guru. Taylor’s ideas were largely based on scientific and technological ideas of predictability, command, and control. If everything could be measured, science would provide efficient answers for designing, producing, and delivering products …
Do you think the boss of bosses in your organization doesn’t have to perform, sweat bullets, or be accountable? Well guess again. They have the ultimate Brand U challenge: Succeed or perish. Even top Brand U bosses are accountable to perform and make their numbers. Job homesteading and board cronyism are dying at the board …
The Brand U message is to depersonalize the situation, understand what’s happened, fix it, and move on. This attitude shift from ‘them’ to ‘me’ is a significant change in our perceptions of work reality. We can’t change the realities of the competitive marketplace and how companies respond. The only thing we can change is our …
By car, by plane, they come. They just show up. They’ve given up their lives elsewhere to come here. They come for the tremendous opportunity, believing that in no other place in the world right now can one person accomplish so much with talent initiative, and a good idea,” said Po Bronson, the leading chronicler …
Experience is a hard teacher because she gives the test first, the lesson afterwards. Vernon Law, Professional Baseball Player
Check out FreeAgent.com and Monster.com. Both Web sites offer independent contractors and Brand U’s the opportunity to find killer new projects. People post their ideal assignment, desired rate of pay and work experience, then companies bid for their services. The next step is to have entire teams of professionals sell their services to the highest …