People

BHAG Goals

Interestingly, a Big Hairy Audacious Goals (BHAG) can be any of the 7Ps: Performance: Increase performance by 200 or over 1,000 percent. Lower costs by 50%. Halve time to market for developing products. Paradigms: Develop undreamed of products. Develop kickass, web business models. People: Energized Brand U’s create the killer category company or product. Increase …

BHAG Goals Read More »

Against the Gods

In Against the Gods: The Remarkable Story of Risk, the author says the mastery of risk is the foundation of modern life and is what divides modern from ancient times. Pretty heady stuff! By consciously or unconsciously calculating probabilities, Brand U’s make intelligent decisions and take control of their lives. We don’t make a conscious …

Against the Gods Read More »