There are many studies that identify the attributes of product success. What makes a product a success can also make you successful. Once a customer or stakeholder is identified, then you can enhance your Brand U value by: Developing new abilities not available by competitors Providing higher value (cost, quality, service, delivery) Finding a better […]
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With all this change, your employer’s or customer’s thinking goes something like this. Customers want a new product or an enhanced existing product. Who’s got the ideas, knows our core competencies, and has the abilities to exploit them? Answer: our employees – namely internal Brand U’s. So, the next frontier of new ideas is from
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The real issue is value, not price. Robert Lindgren, Business person FISH: First in. Still Here. Anonymous In the future, more people will work for themselves, creating a huge market for bizarre products. Scott Adams, ‘Dilbert’ creator
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New ideas! Hot products! Killer software applications! They’re all the rage these days. Brand U companies want to develop the next hot new product. Brand U entrepreneurs want to develop the next hot new idea. Commercializing technology is taking place at breathtaking speed. What Brand U geeks played with several years ago, we now use
“Innovating has become the buzz-word of American management. Firms have found that most of the things that can be outsourced or reengineered have been (worryingly, by their competitors as well). The stars of American business tend today to be innovators, such as Dell, Amazon, and Wal-Mart, which have produced ideas or products that have changed
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I’m hooked. Everyday, friends email me Internet humor. I’m pounding on my keyboard and I notice that I need a humor fix. My workday involves pleasing clients, appeasing stakeholders, fixing problems, acquiring/dispensing resources, or resolving disputes. This is the typical stuff of work. And frankly, it’s not always fun. These email jokes make me more
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What are the critical success practices that make Brand U successful? Chances are your productivity is based on how you manage customer, time, quality, communications, risk, technology, and performance commitments. The seven Brand U practices that ensure our sanity and survival in today’s turbulent workplace seem to be: Customer management. The customer is the beginning
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The cult of disposability during the reengineering craze changed the work landscape for good. Loyalty is sometimes hard to find. Here’s the rub. Knowledge management needs cooperative workers to share their knowledge. The question for the Brand U organization: ‘Is how do we gather, organize, refine, and commercialize our knowledge?’ The personal Brand U question
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Technology is running ahead of our abilities to understand and manage. We’re inundated with new tools. But, what induces us to use the new tools? Last summer, a friend and I were fishing in the mountain lakes of central Oregon. The biggest city, Bend was 40 miles away. Beep … beep … beep from his
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David Andrusia and Rick Haskins in Brand Yourself make the case for personal branding: “Branding is such a powerful tool in selling a product that it makes perfect sense that we as individuals should brand ourselves – thereby creating a strong, positive sense of ourselves (the product) and our services that is different and better
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