People

PM: From Geek Tool to Life Tool

Some of life’s simplest and mundane activities are also projects even though they’re not as visible, expensive, or monumental as landing a person on the moon. The phenomenal proliferation of day planners attests to Brand U’s projectizing their work and daily life. Day planners or electronic planners schedule our activities, in other words managing these […]

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Managing By Projects: Future of Work

Managing by projects or projectizing work is hot – blistering hot! The idea behind projectizing a business is to treat all work as integrated Brand U projects that are completed on time and on budget while satisfying multiple stakeholders. Several converging trends also make project management more critical. The marketplace is global and more stakeholders

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